Users will soon have a updated setting that enables them to cut down on the amount of artificial intelligence-produced content appearing in their feeds. This initiative comes as the platform announced that it currently hosts over 1 thousand million content made with AI.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a global launch. This advancement coincides with a rise in AI content, spurred by emerging video-generation tools.
The Broader AI Trend
It has been noted that almost one in 10 of the most rapidly expanding video streams on a competing service exclusively feature content made by AI. A large amount of this output is classified as “AI slop”, a phrase for poor-quality, bulk-generated content that is often nonsensical or surreal.
Based on user feedback that many people appreciate content produced via AI tools, from digital art to informative clips, and we aim to give people the ability to see more or less of that, depending on their own choices,” commented a platform representative.
AI on the Platform
The platform disclosed that there are currently over a billion videos on its network tagged as artificially created. Overall, over 100 mn videos are submitted to the app every day, making clips made by AI a minor portion of its overall inventory.
Customizing Your Feed
Viewers will be capable of decrease or raise the amount of AI-generated videos they see by opening the “manage topic” setting in the platform and choosing AI-made media. Other topics that currently be controlled under the setting cover current affairs, style, beauty, and movement.
AI Disclosure Rules
TikTok’s rules oblige creators to tag lifelike AI-generated content, and it prohibits malicious deepfakes of celebrities or crisis events. Any authentic-looking artificial content that is without a tag can be deleted under its community policies.
In addition, the platform will henceforth attach an artificially created label to content made using its built-in AI features, or flagged by an collaborative effort for recognizing artificial media. This action is intended to stop users from trying to circumvent the tagging system.
Responsible AI Funding
TikTok is also introducing a two million dollar educational fund for professionals and groups to produce informative material about ethical AI use. This initiative will support charitable organizations focused on educating programming and robotics.
Moderation Strategy
The video-sharing app has supported its safety measures, during discussion over intentions to lay off hundreds of safety staff in the UK. The company is planning to reduce 439 jobs in its user protection department in its British office, with labor groups and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A trust and safety lead stated that people-led review would remain essential, but artificial intelligence can safeguard staff by eliminating the most distressing content ahead of it gets reviewed by humans. The company reported a 76% decrease in shocking and graphic content reviewed by human moderators over the last 12 months due to the use of its automated systems.
It is vital to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to reduce exposure to dangerous material as swiftly, which is why a significant AI assistance is making a difference process content quickly.”
